How to Claim Your Business in ChatGPT With Business Hub

More people now ask ChatGPT "where can I buy X" instead of searching on Google. Until this week, you had no say in what it told them about your shop. Now you can claim your business in ChatGPT, correct your details and see if it sends people to your website.

What is new

On November 10, OpenAI launched Businesses in ChatGPT in beta. The center of it is Business Hub, a dashboard inside ChatGPT. It works a bit like Google Business Profile plus a small Search Console.

After you claim and verify your business, you can do three things:

1. Update your website, description, category, logo, delivery policy and return policy.
2. Add a product feed with prices and availability.
3. See insights for the last 28 days: mentions, website clicks and "discovery topics", the common themes in answers that cite your site.

Claiming is free. You do not need a paid plan, an ads account or an Enterprise contract. OpenAI says any eligible business located where ChatGPT is available can claim, so this includes Germany and the rest of the EU.

Who it helps

Online shop owners. If you sell on your own webshop or Shopify, ChatGPT may already show a profile for you, built from other sources. Claiming it lets you fix wrong return rules or old products before a customer reads them.

Freelance web designers and SEO people. Your clients will ask "are we in ChatGPT?" Now there is an official number to show them. The owner claims the business first, then adds you as a teammate with your own ChatGPT account.

How people use it so far

It is three days old, so there are no real case studies yet, and I will not invent any. Search Engine Roundtable walked through the claim screens on launch day, and at least one site owner on X replied that they got their listing back. One marketing blog also checked that Business Hub opened in the Netherlands.

How to claim your business in ChatGPT

1. Sign in to ChatGPT with the account you use for work.
2. Open Business Hub from the sidebar, or go to chatgpt.com/business-hub.
3. Search for your business. If you run an online business and it is missing, you may see an option to add it.
4. Verify with your business phone, business email, a DNS record on your domain, or Shopify.
5. After approval, finish the identity check with Persona. Only then can you edit details and see insights.

Before you fill the profile, ask ChatGPT what it already says about you:

I am looking for [your product] in Germany with fast delivery and free returns. Which shops do you recommend and why? What do you know about [your shop name]?

Compare the answer with your real policies, then fix the gaps in Business Hub and on your website.

The catch

Local shops and restaurants can only claim an existing US listing for now, so a café in Munich cannot use it yet. Business Agents, the chatbot that answers customers for you, are only for US online shops. OpenAI also says claiming does not guarantee more visibility. And a click in the dashboard is not a confirmed visit or sale.

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Sources

1. OpenAI: Introducing Businesses in ChatGPT
2. OpenAI Help Center: Setting up your business on ChatGPT
3. OpenAI: ChatGPT release notes
4. Search Engine Roundtable: Businesses in ChatGPT Business Hub live with click data
5. Trending Topics: ChatGPT takes on GEO startups with new Business Hub
6. VentureBeat: OpenAI lets you claim your business in ChatGPT
7. HelloGrowth: Claim your business in ChatGPT, how Business Hub works